THE MARKET: ANALYSIS & UNDERSTANDING

Topics: Expanding Your Market Research, Identifying Your Target Market, Problem-Solving, and
Describing Your Product

Pre-Session Assignments:
Review Session 3 PowerPoint Presentation
Complete Session 3 Worksheets/Assessments
Complete Business Plan Sections:
Section IV Marketing Plan

-Competitor Analysis Worksheet
-Marketing Expenses Strategy Chart
-Distribution Assessment Worksheet

Additional Resources:
Steps To Identify Your Target Market (forbes.com)
What Is Target Marketing? (thebalancemoney.com)
Why Finding Your Niche Is Key To Your Business’ Success (forbes.com)

4 Examples for creating your Elevator Pitch
Examples of Target Markets (from Indeed)

Information bellow to join virtually or by phone.

Propel Business Lab Class Sessions (3rd Cohort)
Tuesday, January 30, 2024 · 6:00 – 9:00pm
Google Meet joining info
Video call link: https://meet.google.com/rxp-dpcm-tiu
Or dial: ‪(US) +1 347-378-6283‬ PIN: ‪563 258 815‬#