📢 Session 4: Marketing Tools & Strategies

🔍 Overview

In this session, we dive into the essential marketing tools every entrepreneur needs to build brand awareness, reach the right audience, and grow their business. From social media strategy to content creation, you’ll gain hands-on experience with key platforms and technologies that fuel effective marketing.

---

🧠 Learning Objectives

• Explore Key Marketing Tools: Understand and apply digital marketing tools to enhance campaigns and content delivery.
• Social Media Strategy Development: Learn to create targeted, actionable content plans, audience engagement strategies, and platform-specific approaches.
• Building a Brand: Thoughts on making a compelling Identity that help you tell your story across your marketing materials.

---

📝 Pre-Session Assignments

1. Sign up for a free Canva account at canva.com, If you haven’t already. It’s free to start!
2. Audit your favorite business’s social media presence: Choose one business and observe their posting style, visuals, and engagement strategy.
3. Brainstorm your first 5 social media post ideas you would want to create for your business.

---

📄 Business Plan Focus

After this Session, you should work on refining the Marketing Strategy portion of your business plan:

• Content Strategy: Define your brand voice and identify types of content (educational, promotional, inspirational, etc.) you will create.
• Social Media Plan: Choose the primary platform(s) you will focus on (Facebook, Instagram, LinkedIn, TikTok, etc.) and outline a basic posting schedule.
• Branding Guidelines: Establish basic visual branding rules (color palette, fonts, image style) to ensure a consistent and professional look.
• Campaign Planning: Draft an idea for your first major campaign or promotion after launching your business.

---

📚 Additional Resources

• Ultimate Guide to Social Media Marketing – HubSpot
• Social Media Content Calendar Template – Hootsuite
• Canva Design School – Free Tutorials
• 13 Effective Methods To Help You Build A Strong Brand Identity (forbes.com)
• What’s a Digital Footprint and Why Does It Matter to My Business? | Top Web Design, Branding, &
• Digital Marketing – Chambersburg, PA | Top Web Design, Branding, & Digital Marketing – Chambersburg,
  PA (cacpro.com)
• The 11 Best Website Builders of 2023 (websitebuilderexpert.com)