THE MARKET: ANALYSIS & UNDERSTANDING
Topics: Expanding Your Market Research, Identifying Your Target Market, Problem-Solving, and
Describing Your Product
Pre-Session Assignments:
Review Session 3 PowerPoint Presentation
Complete Session 3 Worksheets/Assessments
Complete Business Plan Sections:
Section IV Marketing Plan
-Competitor Analysis Worksheet
-Marketing Expenses Strategy Chart
-Distribution Assessment Worksheet
Additional Resources:
Steps To Identify Your Target Market (forbes.com)
What Is Target Marketing? (thebalancemoney.com)
Why Finding Your Niche Is Key To Your Business’ Success (forbes.com)
4 Examples for creating your Elevator Pitch
Examples of Target Markets (from Indeed)
Information bellow to join virtually or by phone.
Propel Business Lab Session ( 4th Cohort)
Tuesday, May 28 · 6:00 – 9:00pm
Time zone: America/New_York
Google Meet joining info
Video call link: https://meet.google.com/tbz-tpyx-rtv
Or dial: (US) +1 803-752-0894 PIN: 321 674 567#
More phone numbers: https://tel.meet/tbz-tpyx-rtv?pin=7878531290983