Session 2: Management & Legal Structure
Overview
In this session, participants will delve into the critical aspects of establishing a solid foundation for their businesses by exploring various management and legal structures. Understanding the legal and regulatory requirements is essential for compliance and long-term success.
Learning Objectives
- Legal & Regulatory Compliance: Gain insights into local, state, and federal regulations pertinent to different business structures.
- Business Structures: Understand the implications of sole proprietorships, partnerships, LLCs, and corporations.
- Organizational Development: Learn how to develop suitable organizational structures and decision-making processes tailored to your business needs.
Pre-Session Assignments
- Review Session II Presentation: Familiarize yourself with the key concepts that will be discussed and have your questions ready about structuring your business, copyrights, and patents.
- Start your exploration of the SWOT Analysis: Identify at least 3 weaknesses, 3 opportunities, and 3 threats for your business. This will be covered in Session 3.
- Start Competitor Research: List at least 3 competitors, including their business names, locations, and years in operation. This will be covered in Session 4.
📄 Business Plan Focus
Skip the Executive Summary of your Business Plan for now (you will complete that at the end of the process) and Complete Section II: Company Description of your business plan. The Company Description section of a business plan provides a clear snapshot of your business and sets the foundation for the rest of the plan. It should include:
- Business Name & Location – Where your business is located and operates.
- Mission Statement – A brief statement of your business’s purpose and core values.
- Legal Structure – The form of your business (e.g., LLC, sole proprietorship, partnership, corporation).
- Business History – When and why the business was founded (or your motivation if it’s a startup).
- What You Offer – The products or services your business provides.
- Target Market – Who your customers are.
- Business Goals – Short and long-term objectives.
- Key Success Factors – What makes your business unique or competitive.
Think of it as the “elevator pitch” in written form—concise, compelling, and informative.
📚 Additional Resources
- SWOT Analysis Guide – MindTools
- SWOT Analysis Examples – Asana
- Choosing the Right Business Structure – SBA.gov
GET INSPIRED BY ANOTHER FOUNDER’S STORY!

In This Episode of “How I Built This with Guy Raz”, Adam Lowry and Eric Ryan discuss how they built Method, a company that revolutionized the cleaning products industry. They delve into the challenges of establishing their business structure, maintaining a strong partnership, and creating a brand that stood out in a saturated market. Their story offers practical lessons on aligning business operations with core values and the importance of innovative thinking in management.
Session Info to Join online or by phone:
Bamberg Class
Tuesdays Sept 2 – Nov 18, 6-9pm
In-person: Voorhees University Campus, St. James Building Auditorium, Room #100
Online (note that you can only attend one class online if you wish to pitch): https://meet.google.com/ghc-skwu-wqe
Or dial: (US) +1 669-241-0987 PIN: 196 841 051#
More phone numbers: https://tel.meet/ghc-skwu-wqe?pin=8245468634363
Oconee Class
Tuesdays Sept 2 – Nov 18, 5-8pm
In-person: 552 Education Wy, Westminster, SC 29693
Online (note that you can only attend one class online if you wish to pitch): Propel Business Lab: https://meet.google.com/xef-aqum-vct
Or dial: (US) +1 928-793-9348 PIN: 227 314 791#
More phone numbers: https://tel.meet/xef-aqum-vct?pin=3236025371962