Session 6: Products, Services, & Pricing Strategies

🔍 Overview

In this session, participants will explore effective direct sales techniques and pricing strategies essential for driving revenue and sustaining profitability. The focus will be on understanding customer needs, crafting compelling sales pitches, and setting prices that reflect value and market demand.​

🧠 Learning Objectives

• Master Direct Sales Techniques: Learn how to engage customers, handle objections, and close sales confidently.
• Develop Pricing Strategies: Understand various pricing models and determine the best fit for your product or service.
• Align Sales and Pricing with Business Goals: Ensure that your sales approach and pricing support your overall business objectives.

📝 Pre-Session Assignments

1. Review Session 6 PowerPoint Presentation
2. Complete Session 6 Worksheets/Assessments
3. Complete Business Plan Sections:
   • Section IV: Marketing Plan
     • Marketing Expenses Strategy Chart

📄 Business Plan Focus

After the Session, you’ll refine the Marketing Plan section of your business plan, emphasizing:​

• Sales Strategy: Outline your approach to direct sales, including channels, tactics, and customer engagement methods.
• Pricing Model: Detail your chosen pricing strategy, considering factors like cost, competition, and perceived value.
• Revenue Projections: Estimate sales volumes and revenue based on your sales and pricing strategies.​

📚 Additional Resources

Business Owners: Before You Set Your Pricing Strategy, Take These Nine Steps (forbes.com)
Impact of Social Media in Business Industry – Social Media Explorer
15 Top Trends That Will Impact Marketing In 2022 (forbes.com)
How To Write A Marketing Plan (forbes.com)

GET INSPIRED BY ANOTHER FOUNDER’S STORY

In this inspiring episode of How I Built This, Fawn Weaver shares how she built Uncle Nearest into one of the fastest-growing whiskey brands in the U.S. by mastering direct sales relationships and premium pricing strategies. Fawn’s approach to storytelling, market positioning, and setting a value-driven price point highlights the critical role of authenticity and strategic sales in building a premium brand. Her journey offers valuable lessons on connecting with customers and pricing your product to match the story and quality you deliver.

LISTEN NOW!